Freelance SEO Consultant UK

Getting your search engine optimisation (SEO) right is a key driver supporting your business growth. It's an absolute essential! Strong performance in SEO is the 'holy grail' of digital marketing.

A website with high-performing SEO helps your business in two main ways:

• Creates Awareness: You appear in the search results that your customers are using to buy your products and services. You're found.
• Boosts Conversion: Part of the SEO process is identifying the keywords that your customers use. And then aligning your content with that. When the customer lands on your page, it aligns with the intention behind their search. They're where they want to be. It's like a comfy pair of slippers. They're more inclined to take the next step. Convert!

If your website is not doing the above, then it isn't working for you. Your website should be a business-generation machine! Working 24/7 creating quality leads for your business.

I want your business to have a website that's a business-generation machine. Adding value, and a key weapon in your marketing armoury.

Hopefully, I've captured your business-growth motivation. You're in safe hands, my SEO track record has spanned more than 20 years, including:

• Taking learning platforms from zero traffic to millions of visitors each year.
• Quality search engine results for businesses operating in competitive market places. See Naomi Jenkin and Scientific case studies.

The approach I take is backed by:

• Web developer expertise: I've been developing websites since 2003. Sites that range from brochure-types through to bespoke admin systems.
• Technical SEO background: Using legitimate best-practice techniques, often referred to as "white hat".
• A background in marketing with a business degree: See about Tim. Which helps me better understand your business and its goals.

Let's explore how I can help you.

Where's your website now? How's it performing?

You likely know that it needs improvement - that's why you're reading this. But my first step is a thorough assessment of the SEO strengths and weaknesses of your website.

It's an important step.

• I want to safeguard the high-performing aspects.
• ...and then guide, support, and/or put in place the aspects to fix the poor aspects.

Any assessment from me comes wrapped in a tailored report. This report is a key feature of my SEO process - more about that later.

The current assessment includes:

• A domain authority ranking: Basically, how much power your website has in its ability to rank well in searches. More about the tools I use later, but my preferred tool is Moz. Domain authority ranking is a useful metric outputted from Moz's software.
• What keywords you're currently ranking well for. And which pages these keywords land on.
• Are there any issues with your website that are preventing you from ranking.

Where should you be? Where's the money?

The next step is identifying where you should be within search engine searches. What are the keywords your customers are using? What could be their intent behind them? From information searches through to searches that show they're ready to buy.

This analysis stretches from individual keywords, through to keyword phrases.

I'll take an agreed amount of products and services to examine. And for each thoroughly:

• Investigate keywords around the subject area
• Check keyword monthly search volumes - judge how great an opportunity it is.
• And verify how difficult they would be for your business to achieve rankings with. See competition later.

The end result is a shortlist of keywords and keyword phrases to target with a supporting summary. Easy to read and understand. Essentially, your SEO strategy.

Who are you up against? Your real competition...

Your real competition are the businesses occupying the search engine slots where you would like to be. They're not necessarily the ones you would expect. But they are the ones that you need to beat in the rankings.

I thoroughly assess their landing pages that you'll competing with. Where are they strong? Where are they weak? What can you do that will allow you to rank where they are or better?

I investigate:

• Your competitions' on-page SEO. This is an in-depth analysis of how well they have optimised their landing pages.
• Votes of confidence: how many quality, relevant inbound links they have, which in the eyes of search engines, are votes of confidence. The more one has, the easier it is to rank.
• Core web vitals: Are your competitors super-charged for speed (i.e. how quickly a page loads)? Do they care enough about disabled users? And have they coded their website in the best possible way. These are your core web vitals and they matter for search engine optimisation.

Side note: you might like to read our range of high-performance articles - written with marketers in mind.

And here's one on accessibility.

And another on the perfect winning website.

Your websites content. Content recommendations

Quality content is a key-driver behind high-performing landing pages. Take this page, I go into depth about how I will work with you. I take care with everything I'm saying on this page (All text has been carefully written by hand. No generic AI-generated copy - that matters!).

In the report, I will provide a recommended URL site map for your site that will support your new keyword strategy. We can discuss this and run different iterations of it. I will take your content management system into consideration, so any recommendations are able to be implemented.

The report

The aim is to provide you with a useful, value-adding document, that can act as your guide, your blueprint. It's a Google document so it can be shared and commented on. It will have appendices that reach out to URL maps, and data analysis spreadsheets so that you can see the background work.

The report forms your base-line. I recommend running a report once or twice a year. In this way, you'll be able to see progress towards your SEO goals.

I'm very happy to showcase different reports to you when we meet so you know what to expect if you decide to move forward with a project with me.

Hands-on help

I'm available to complete the recommendations from the report, including:

• On-page SEO
• Restructuring of content
• Boosting core web vitals (performance, accessibility, best-practice and SEO)
• Technical aspects of domain name management
• Redirects
• Complete re-development of your site
• And more...

I have experience with the following content management systems:

• WordPress
• Grav
• CloudCannon
• Statamic
• Joomla

E-Commerce Sites

Currently, I'm not in a position to help owners of E-Commerce sites. Please check back here as this may change in time.

The next step

Get in touch, let's meet online and talk through your website's issues. Look forward to meeting you. Contact Us link.